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  • Contemporary Strategy Analysis
    Contemporary Strategy Analysis

    THE UPDATED NEW EDITION OF THE CLASSIC STRATEGIC ANALYSIS TEXTBOOK, ADDRESSES THE EMERGING CHALLENGES THAT BUSINESSES FACE IN AN INCREASINGLY COMPLEX AND DYNAMIC ENVIRONMENT A market-leading title across the world in upper-level undergraduate and MBA courses, Contemporary Strategy Analysis combines a rigorous approach to business strategy analysis with highly relevant examples of current practice and a rich collection of case studies.With a lively narrative style, expert strategist and lecturer Robert M.Grant introduces students to some of the latest thinking in the strategy field while addressing the strategic issues that business enterprises face today. Designed to be accessible for students from different backgrounds with varying levels of experience, the twelfth edition of Contemporary Strategy Analysis builds upon its tradition of clarity of exposition, emphasis on practicality, and concentration on the fundamentals of value creation and appropriation.A wide range of contemporary topics are presented alongside fully integrated business models, real-world examples of business model innovation, and practical tools for formulating and implementing business strategies.Contemporary Strategy Analysis, Twelfth Edition, remains the ideal textbook for core strategy courses in Business Studies, Management, and MBA programs, as well as for executive courses on competitive strategy, corporate strategy, and management consulting skills.It is also a valuable resource for managers, business owners, founders, and other professionals who are responsible for the strategic direction of a modern enterprise.AN INTERACTIVE, MULTIMEDIA LEARNING EXPERIENCE This textbook includes access to an interactive, multimedia e-text.Icons throughout the print book signal corresponding digital content in the e-text.Videos and Animations Contemporary Strategy Analysis integrates abundant video content developed to complement the text and engage readers more deeply. Content Review Videos provide a detailed review of each learning objective in each chapter and help students learn key concepts and an understanding of strategic management. Self-Tests and Practice Questions The e-text also includes self-scoring concept check quizzes.

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  • Price Management : Strategy, Analysis, Decision, Implementation
    Price Management : Strategy, Analysis, Decision, Implementation

    In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field.This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation.Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution.In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want.They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management“This book is truly state of the art and the most comprehensive work in price management.” - Prof.Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“- Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.”- Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)

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  • International Marketing Strategy: Analysis, Development and Implementation
    International Marketing Strategy: Analysis, Development and Implementation

    Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade.Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets.It provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments.An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.

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  • Transactional Analysis Counselling in Action
    Transactional Analysis Counselling in Action

    Selling over 25,000 copies across three editions, this book provides an unrivalled introduction to the core concepts and basic techniques of Transactional Analysis (TA). Ian Stewart guides the reader step-by-step through the successive stages in using TA to create therapeutic change, building understanding of the way the approach works in real-life practice. Key features of this new edition include: -a single extended case study running through the book -'Key ideas' panels to summarize the main ideas in each section -Detailed discussion of 'closing the escape hatches': TA's distinctive approach to resolving the issues of suicide, self-harm or violence -Practice Checklists offering suggested questions readers can use to appraise their own work with clients at strategic points in the text - Space for Reflection sections and Further Reading lists to conclude each chapter. This bestselling textbook offers trainee and practising psychotherapists and counsellors a concise, hands-on exploration of current concepts and techniques in Transactional Analysis. Ian Stewart is Co-Director of The Berne Institute, Nottingham.He is the author of Eric Berne (SAGE, 1992) and Developing Transactional Analysis Counselling (SAGE, 1996), and co-author of TA Today (2nd edn, Lifespace, 2012).

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  • How do you go from backlink analysis to SEO strategy?

    After conducting a backlink analysis, the next step is to identify the high-quality and relevant backlinks that are contributing to the website's authority and rankings. Once these backlinks are identified, the SEO strategy can be tailored to focus on acquiring similar high-quality backlinks from authoritative and relevant websites. This may involve outreach to relevant websites for guest posting opportunities, creating valuable content that naturally attracts backlinks, and optimizing the website's internal linking structure to maximize the impact of existing backlinks. Additionally, the SEO strategy may also involve disavowing low-quality or spammy backlinks that could be harming the website's rankings.

  • Is source analysis the same as text analysis?

    Source analysis and text analysis are related but not the same. Source analysis involves examining the origin, context, and credibility of a source, while text analysis focuses on interpreting and understanding the content of a text itself. Source analysis helps determine the reliability and bias of a source, while text analysis delves into the meaning, structure, and language used in a text. Both are important in research and critical thinking, but they serve different purposes in analyzing information.

  • Is dialog analysis the same as scene analysis?

    Dialog analysis and scene analysis are not the same, although they are related. Dialog analysis focuses specifically on the spoken interactions between characters, examining the content, tone, and subtext of the conversations. On the other hand, scene analysis encompasses a broader view of the entire scene, including the setting, actions, and non-verbal communication in addition to the dialog. While dialog analysis is a part of scene analysis, scene analysis includes a more comprehensive examination of all elements within a particular scene.

  • What is the analysis of the semen analysis?

    The analysis of a semen analysis typically includes evaluating the volume of semen, sperm count, sperm motility, and sperm morphology. The volume of semen provides information about the amount of fluid produced by the male reproductive system. Sperm count measures the number of sperm present in the semen, while sperm motility assesses the movement and speed of the sperm. Sperm morphology examines the shape and structure of the sperm, looking for abnormalities that may affect fertility. Overall, the analysis provides important information about a man's fertility potential and can help identify any potential issues with sperm quality or quantity.

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  • Corporate Strategy : Tools for Analysis and Decision-Making
    Corporate Strategy : Tools for Analysis and Decision-Making

    Many companies are not single businesses but a collection of businesses with one or more levels of corporate management.Written for managers, advisors and students aspiring to these roles, this book is a guide to decision-making in the domain of corporate strategy.It arms readers with research-based tools needed to make good corporate strategy decisions and to assess the soundness of the corporate strategy decisions of others.Readers will learn how to do the analysis for answering questions such as 'Should we pursue an alliance or an acquisition to grow?', 'How much should we integrate this acquisition?' and 'Should we divest this business?'.The book draws on the authors' wealth of research and teaching experience at INSEAD, London Business School and University College London.A range of learning aids, including easy-to-comprehend examples, decision templates and FAQs, are provided in the book and on a rich companion website.

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  • Misinformation Matters : Online Content and Quality Analysis
    Misinformation Matters : Online Content and Quality Analysis

    What is "misinformation"? Why does it matter? How does it spread on the internet, especially on social media platforms?What can we do to counteract the worst of its effects?Can we counteract its effects now that it is ubiquitous?These are the questions we answer in this book. We are living in an information age (specifically an "algorithmic age") which prioritizes information "quantity" over "quality".Social media has brought billions of people from across the world together online and the impact of diverse platforms, such as Facebook, WeChat, Reddit, LinkedIn, Signal, WhatsApp, Gab, Instagram, Telegram, and Snapchat, has been transformational. The internet was created, with the best of intentions, as an online space where written content could be created, consumed and diffused without any real intermediary.This empowering aspect of the web is still, mostly, a force for good.People, on the whole, are better informed and online discussion is more inclusive because barriers to participation are reduced.As activity online has grown, however, an expanding catalogue of research reveals a darker side to social media, and the internet generally.Namely, misinformation’s ability to negatively influence our behaviour both online and offline. The solution we provide to this growing dilemma is informed by Ludwig Wittgenstein’s Tractatus Logico-Philosophicus, which examines the relationship between language and reality from a philosophical perspective, and complements Claude Shannon’s Information Quantity Theory, which addresses the quantification, storage and communication of digital information from a mathematical perspective.The book ends by setting out a model designed by us: a "Wittgensteinian" approach to information quality.It defines content published online by clarifying the propositions and claims made within it.Our model’s online information quality check allows users to effectively analyse the quality of trending online content.This approach to misinformation analysis and prevention has been designed to be both easy to use and pragmatic.It upholds freedom of speech online while using the "harm principle" to categorise problematic content.

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  • Ethnomethodology, Conversation Analysis and Constructive Analysis : On Formal Structures of Practical Action
    Ethnomethodology, Conversation Analysis and Constructive Analysis : On Formal Structures of Practical Action

    This book revisits the arguments by which Harvey Sacks and Harold Garfinkel opposed the widespread attempt in the social sciences to construct disciplinary theories and methods in place of common-sense knowledge of human action, and proposed instead an alternative that would investigate the organised methods of natural language use and common-sense reasoning that constitute social orders – arguments that led to the establishment and proliferation of ethnomethodology and conversation analysis.As the very "constructive analysis" that they opposed has begun to be incorporated into influential lines of research in ethnomethodology and conversation analysis, the authors return to the founding insights of the field and reiterate the importance of Garfinkel and Sacks’ original and controversial proposals for an "alternate" sociology of practical action and practical reasoning.Showing how constructive analysis has become entrenched in ethnomethodology and conversation analysis and arguing for a need to "re-boot" these approaches, this volume constitutes a call for a renewal of the radical alternative proposed by Garfinkel and Sacks.

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  • Managerial Economics: Foundations of Business Analysis and Strategy ISE
    Managerial Economics: Foundations of Business Analysis and Strategy ISE

    Thomas’ Managerial Economics: Foundations of Business Analysis and Strategy emphasizes an economic way of thinking while focusing on business analytics in an easy-to-learn and easy-to-teach-from way.This self-contained textbook requires no previous training in economics.Managerial Economics develops critical thinking skills and provides students with a logical way of analyzing both routine decisions of managing the daily operations of a business as well as longer-run strategic decisions designed to manipulate actions and reactions of rival firms.

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  • Can you give me a puzzle from the field of mathematical analysis?

    Sure! Here's a classic puzzle from mathematical analysis: Consider the function f(x) = x^3 - 3x^2 + 2x. Find the critical points of the function and determine whether they correspond to local maxima, local minima, or saddle points. Then, use the second derivative test to confirm your findings.

  • What is the difference between a textual analysis, a scene analysis, and a narrative analysis?

    A textual analysis focuses on the language and structure of a written text, examining the use of literary devices, themes, and symbolism. A scene analysis, on the other hand, zooms in on a specific segment of a film or play, analyzing the visual and auditory elements, character interactions, and the overall impact of the scene on the narrative. Narrative analysis, meanwhile, looks at the broader story structure, character development, and the way the plot unfolds over the course of the entire text. Each type of analysis offers a unique perspective on the text and allows for a deeper understanding of its meaning and impact.

  • What is the difference between Analysis and Higher Analysis?

    Analysis is the branch of mathematics that deals with limits, continuity, derivatives, integrals, and infinite series. It is a fundamental area of mathematics that is essential for understanding calculus and other advanced mathematical concepts. Higher Analysis, on the other hand, refers to more advanced topics within the field of analysis, such as functional analysis, complex analysis, and harmonic analysis. These areas delve deeper into the study of functions, spaces, and structures, and often involve more abstract and complex mathematical techniques.

  • Is source analysis the same as factual text analysis?

    Source analysis and factual text analysis are related but not the same. Source analysis involves evaluating the credibility, bias, and perspective of the source of information, while factual text analysis focuses on examining the content of the text for accuracy and reliability of the information presented. Source analysis helps determine the trustworthiness of the information, while factual text analysis assesses the content itself. Both are important in critically evaluating information, but they involve different aspects of analysis.

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