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  • Internal Communication Strategy : Design, Develop and Transform your Organizational Communication
    Internal Communication Strategy : Design, Develop and Transform your Organizational Communication

    Getting internal communication right starts with having a clear strategy.Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an effective internal communication strategy that will inspire and motivate your employees. Written by award-winning communications professional Rachel Miller and featuring key insights from companies such as Marks & Spencer, Hilton, BBC and The Met Office, this book covers not only how to develop and write an internal communication strategy, but also how to practically implement it throughout your organization to create a shared understanding and vision. With workplaces constantly evolving, this book gives you a solid framework to return to when you need to refresh your strategy, providing actionable guidance and inspirational insights throughout. Drawing on the author's 20 years of experience, it also tackles the key topics facing communicators today including communicating with neurodivergent employees, how to influence at C-suite level, the effect of hybrid working and how to measure the impact and prove the value of internal communication.

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  • The Communication Strategy Handbook : Toolkit for Creating a Winning Strategy
    The Communication Strategy Handbook : Toolkit for Creating a Winning Strategy

    Strategic development is one of the most daunting challenges that faces any professional, no matter the field.After all, stakes are high. Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee.The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication.Taking an iterative approach and continually reflecting on whether your choices remain congruent enables you to continually adapt to changing circumstances while staying in command.Linear planning models are ineffective. Quick strategy development can revolutionize the communication function and strengthen the relationship amongst members of a professional team.Linking communication and business strategy is the number one challenge for today’s communication practitioners.The Communication Strategy Framework facilitates the communication professional to forcefully and efficiently make the right choices.It compels individuals to think about how communication can contribute to achieving the organization's or client’s goals.As a result, it provides a clear picture of your communication strategy in one page by putting superfluous details aside and concentrating on the essentials.The Communication Strategy Framework has proven to be an instant eye-opener.A best-seller amongst professionals in the Netherlands, it is available for the first time in English.This step-by-step guide to creating a winning communication strategy will help communicators of all types, from professionals and clients to students and teachers!

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  • Communication Awareness CPD Accredited Online Course
    Communication Awareness CPD Accredited Online Course

    Course Description This course provides an awareness of the principles of good communication and record keeping within a care environment, to ensure effective communication skills and good practice when recording information. Benefits Improve your career prospects. Learn valuable knowledge, skills, advice and guidance to help you achieve success. Study online from anywhere. Study at your own pace. Download and print your industry recognised certificate on successful completion. Who can take the course?Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements. What is the structure of the course?The course is broken down into bite-sized modules. You're free to spend as much or as little time as you feel necessary on each section, simply log in and out of the course at your convenience. Where / when can I study the course?You can study the course any time you like. Simply log in and out of the web-based course as often as you require. The course is compatible with all computers and most tablet devices etc. so you can even study while on the move! As long as you have access to the internet, you should be able to study anywhere that's convenient. Is there a test at the end of the course?Once you have completed all the modules there is a multiple choice test. The questions will be on a range of topics found within the modules. The test, like the course, is online and can be taken at a time and location of your choosing. What if I don't pass the test?If you don’t pass the test first time then you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course. When will I receive my certificate?Once you have completed your test you can log in to your account and download/print your certificate any time you need it. How long does it take to complete the course?We estimate that the entire program is likely to take around 2-4 hours to work through initially, but you may want to allow more time to repeat some areas. You should allow an additional 30 minutes for the end of course test. LEARNING OUTCOMES Definition of communication Communication methods Models of communication Communication techniques Managing communication Legislation and good practice Key principles of record keeping Care records Errors and prevention Courses Include 12 Months Unlimited Online Access to:Expert Online Training: Our courses use only the industry’s finest instructors. Unlike a live class, you can fast-forward, repeat or rewind all your lectures. This creates a personal learning experience and gives you all the benefit of hands-on training with the flexibility of doing it around your schedule 24/7.Visual Demonstrations andamp; Multimedia Presentations: Our courseware includes demonstrations and visual presentations that allow students to develop their skills based on real world scenarios explained by the instructor.Navigation and Controls: These self-paced training programs are designed in a modular fashion to allow you the flexibility to work with expert level instruction anytime 24/7. All courses are arranged in defined sections with navigation controls allowing you to control the pace of your training. This allows students to learn at their own pace around their schedule.Certificate of Completion: Upon completion of your training course, you will receive a Certificate of completion displaying your full name, course completed as well as the date of completion. You can print this out or save it digitally to showcase your accomplishment.Need to train your Team? Contact Us for Discounts on Multiple Subscription Purchases.

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  • Computer-Mediated Communication : A Theoretical and Practical Introduction to Online Human Communication
    Computer-Mediated Communication : A Theoretical and Practical Introduction to Online Human Communication

    As so much of our human interaction passes through digital channels, it is essential to understand how being online influences how we communicate with others and ourselves.This textbook introduces students to the fundamental concepts, theories, and applications of computer-mediated communication.Building a foundational understanding of CMC theories, such as CFO, SIP, SIDE, and hyperpersonal, Caleb T.Carr introduces as framework students may use to understand human communication across all digital channels—including those that have yet to exist!Computer-Mediated Communication explores how CMC intersects with and affects other communication subdisciplines, including interpersonal, organizational, and intergroup.Contemporary examples illustrate theories and application, but the text is written to allow and encourage students to think about their own media use in a broader and channel-agnostic mindset, applying what they learn beyond just Instagram and Snapchat, to make sense of their modern and digital world.The focus on the theoretical processes that underlay human communication online helps the book remain current with emerging technologies.Theoretical approach is complemented and made accessible with real-world examples, immediate ways to apply knowledge, and a conversational and approachable writing style. Features of this text includeResearch in Brief boxes introduce individual CMC studies Chapter objectivesEnd of chapter review questions and key termsCumulative glossary

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  • How does online communication differ from offline communication?

    Online communication differs from offline communication in several ways. One key difference is the lack of nonverbal cues in online communication, such as body language and tone of voice, which can sometimes lead to misunderstandings. Additionally, online communication allows for asynchronous communication, meaning messages can be sent and received at different times, while offline communication typically occurs in real-time. Online communication also provides a wider reach and the ability to connect with people from all over the world, whereas offline communication is usually limited to those in close physical proximity.

  • Can one unlearn online communication?

    Yes, one can unlearn online communication. Just as with any skill, if someone stops using or practicing online communication, they may lose some of their proficiency in it over time. Additionally, if someone actively works to change their online communication habits and patterns, they can unlearn certain behaviors and develop new ones. It's important to remember that communication is a learned skill, and like any skill, it can be unlearned and relearned with conscious effort and practice.

  • What is the difference between a marketing strategy and a communication strategy?

    A marketing strategy is a comprehensive plan that outlines an organization's overall approach to promoting and selling its products or services. It includes elements such as target market analysis, competitive positioning, pricing, and distribution. On the other hand, a communication strategy is a subset of the marketing strategy that focuses specifically on how the organization will communicate with its target audience. This includes messaging, channels, and tactics to effectively reach and engage customers. In essence, a communication strategy is a more specific and tactical aspect of the broader marketing strategy.

  • What are communication tools, communication channels, and communication instruments?

    Communication tools are the various software or platforms used to facilitate communication, such as email, messaging apps, video conferencing tools, and social media platforms. Communication channels refer to the specific mediums through which messages are transmitted, such as face-to-face interactions, phone calls, written letters, or digital communication. Communication instruments are the physical devices or tools used to aid communication, like smartphones, computers, telephones, or cameras. Together, these elements help individuals and organizations effectively convey information and ideas.

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  • 21st Century Communication 3 with Online Workbook
    21st Century Communication 3 with Online Workbook

    21st Century Communication is a four-level series that uses powerful ideas from TED Talks to teach learners to think critically and communicate effectively.Through authentic models of effective communication, students build fluency in the listening and speaking skills needed to achieve academic and personal success.

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  • Principles of Communication CPD Certified Online Course
    Principles of Communication CPD Certified Online Course

    Principles of Communication Online Course CPD ApprovedWhen working in the adult social care sector, communicating is essential to develop your understanding of a service user's needs, so you can provide them with the support they require. If the information exchanged is inaccurate or misleading, mistakes can be made which can result in ineffective care and a negative view of the service. Professionals will form many different relationships in their work. Some will be formal and others more informal. Whoever you are communicating with and whatever the method you use it is essential that you make sure your communication is appropriate and effective. This course covers some of the different ways of communication, how to identify barriers to communication and how to reduce these, making sure the person you are communicating with understands what you are communicating, how to get help with communication issues, and much more.COURSE OUTLINEModule 1: Reasons People CommunicateModule 2: Ways of CommunicatingModule 3: Identifying Communication BarriersModule 4: Reducing Communication BarriersModule 5: Checking UnderstandingModule 6: Getting Help With Communication IssuesModule 7: Confidentiality Duration: 75 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions). Recommended System Requirements Browser: Up to date web browser Video: Up to date video drivers Memory: 1Gb+ RAM Download Speed: Broadband (3Mb+) What is the structure of the course?The course is broken down into bite-sized modules. You're free to spend as much or as little time as you feel necessary on each section, simply log in and out of the course at your convenience. Where / when can I study the course?You can study the course any time you like. Simply log in and out of the web-based course as often as you require. The course is compatible with all computers and most tablet devices etc. so you can even study while on the move! As long as you have access to the internet, you should be able to study anywhere that's convenient. Is there a test at the end of the course?Once you have completed all the modules there is a multiple-choice test. The questions will be on a range of topics found within the modules. The test, like the course, is online and can be taken at the time and location of your choosing. What if I don't pass the test?If you don’t pass the test the first time then you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.Certificate of Completion: Upon completion of your training course, you will receive a CPD Certified Certificate of Completion displaying your full name, course completed as well as the date of completion. You can print this out or save it digitally to showcase your accomplishment. When will I receive my certificate?Once you have completed your test you can log in to your account and download/print your certificate any time you need it. Need to train your Team? Contact Us for Discounts on Multiple Subscription Purchases

    Price: 25.00 £ | Shipping*: £
  • Exploring Professional Communication : Language in Action
    Exploring Professional Communication : Language in Action

    Routledge Introductions to Applied Linguistics is a series of introductory level textbooks covering the core topics in applied linguistics, primarily designed for those beginning postgraduate studies, or taking an introductory MA course, as well as for advanced undergraduates.Titles in the series are also ideal for language professionals returning to academic study.The books take an innovative ‘practice-to-theory’ approach, with a ‘back-to-front’ structure.This leads the reader from real-world problems and issues, through a discussion of intervention and how to engage with these concerns, before finally relating these practical issues to theoretical foundations.Additional features include tasks with commentaries, a glossary of key terms and an annotated further reading section.Exploring Professional Communication provides an accessible overview of the vast field of communication in professional contexts from an applied linguistics perspective.It explores the nature of professional communication by discussing various fundamental topics relevant for an understanding of this area.The book is divided into eight chapters, each dealing with a specific area of professional communication, such as genres of professional communication, identities in the workplace and key issues of gender, leadership and culture.Although the book’s main approach to professional communication is an applied linguistics one, it also draws on insights from a range of other disciplines.This second edition has been substantially revised and updated and includes coverage of the most recent developments in the area.New topics include:Remote and virtual communication, as well as technology-assisted communicationThe impact of the pandemic on professional communicationGender in professional communication post-#metooIntersectional issuesA new chapter on researching professional communicationThroughout, Stephanie Schnurr takes an interactive approach that is reflected in the numerous examples of authentic discourse data, from a variety of written, spoken and multimodal contexts.Exploring Professional Communication is critical reading for postgraduate and upper undergraduate students of applied linguistics and communication studies.

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  • Exploring Intercultural Communication : Language in Action
    Exploring Intercultural Communication : Language in Action

    Exploring Intercultural Communication investigates the role of language in intercultural communication, paying particular attention to the interplay between cultural diversity and language practice.This second edition increases and updates the coverage on emerging key topics, including symbolic power, communicative turbulence, conversational inequality, stereotypes, racism, Nationality and Ethnicity talk and the impact and role of technology in intercultural communication.Including global examples from a range of genres, this book is an indispensable resource for students taking language and intercultural communication modules within applied linguistics, TESOL, education or communication studies courses.

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  • Is written communication better than oral communication?

    Written communication and oral communication each have their own strengths and weaknesses. Written communication is often preferred for its ability to provide a permanent record of information, allowing for clarity and precision in conveying complex ideas. On the other hand, oral communication can be more immediate and allows for real-time feedback and clarification. Ultimately, the effectiveness of communication depends on the context and the specific goals of the interaction.

  • Aren't communication channel and communication aid the same thing?

    No, communication channel and communication aid are not the same thing. A communication channel refers to the medium through which information is transmitted, such as face-to-face conversation, phone calls, or emails. On the other hand, a communication aid refers to tools or devices that assist individuals with communication difficulties, such as speech-generating devices or picture communication boards. While both are important in facilitating communication, they serve different purposes in the communication process.

  • Does Schulz von Thun's communication model not explain communication?

    Schulz von Thun's communication model does explain communication by highlighting the complexity of human interaction. The model emphasizes that communication is not just about the words spoken but also about the underlying intentions, emotions, and perceptions of both the sender and receiver. By considering these four aspects - facts, self-revelation, relationship, and appeal - the model provides a comprehensive framework for understanding the various layers of communication and how they can impact the overall message being conveyed.

  • How does lack of communication manifest through communication devices?

    The lack of communication can manifest through communication devices in several ways. For example, when there is a lack of response to messages or calls, it can indicate a breakdown in communication. Additionally, misinterpretation of tone or intention in text messages or emails can lead to misunderstandings and further hinder communication. Furthermore, when important information is not shared or updated on communication platforms, it can create confusion and frustration among the users. Overall, the lack of communication through devices can lead to strained relationships and ineffective collaboration.

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