Products related to Digital:
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Digital Marketing Strategy : An Integrated Approach to Online Marketing
Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing.Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results.Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy.This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.
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Digital Innovation Strategy
Based on applied economics and from the perspective of an innovator seeking to develop a new digital business, this textbook is aimed at MBA and advanced undergraduate audiences interested in innovation strategy and competition in digital industries.Step-by-step, the book guides innovators through a dynamic market analysis and business model design, leading to an assessment of the future evolution of the market and the broader innovation ecosystem, and what the innovator can do to position the innovation for continued success.Each chapter defines and provides references for key concepts that can be further explored through suggested readings and study questions.Real-world case studies further facilitate forming a comprehensive view on how to resolve strategic challenges of digital innovation.The topics covered in this text are essential for a broad range of managers, consultants, entrepreneurs, technologists, and analysts to understand in depth.
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eMarketing : Digital Marketing Strategy
eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer". The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan.With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book.The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, Customer Experience, digital media consumption, Analytics, Big Data and AI, and Diversity and Ethics.Case studies and examples have been updated across the book to demonstrate marketing practice in real organisations globally.Pedagogical features support the theoretical foundation throughout, incorporating "success stories," "trend impact," and "let’s get technical" boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies. Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying Digital Marketing and Digital Business.Online resources include PowerPoint slides and a test bank.
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Strategy in the Digital Age : Mastering Digital Transformation
Digital transformation is much more than building a digital infrastructure to gather and process data.It is about understanding how digital technologies enable the creation of innovative services and products.It is about identifying new competitive positions and business models and thinking critically about how to both create and capture value.Strategy in the Digital Age directly engages these concerns and provides a comprehensive roadmap for planning a successful digital strategy and executing a digital transformation in organizations.Covering major topics such as big tech, data analytics, artificial intelligence, blockchain, cryptocurrency, autonomy, cybersecurity, data privacy, and antitrust, strategy expert Michael Lenox outlines a set of novel, original frameworks to help those undertaking digital transformation at their organization devise their strategy.Readers will also come away with a greater understanding of how to navigate the human dimension of digital transformation and tackle the numerous social and policy challenges raised by digital technology.With insights from major companies such as Spotify, Facebook, and Uber, Lenox delivers a compelling volume that offers both a foundational understanding of this dynamic environment and an action plan for those seeking a path to digital strategy implementation for their organization.
Price: 21.99 £ | Shipping*: 3.99 £
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Is it allowed to sell digital art online?
Yes, it is allowed to sell digital art online. Many artists and creators use online platforms and marketplaces to sell their digital artwork to a global audience. These platforms provide a convenient way for artists to showcase and sell their work, and for buyers to discover and purchase digital art. However, it is important for artists to be aware of copyright and licensing issues when selling digital art online, and to ensure that they have the rights to sell the artwork they are offering.
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'Haptic or digital?'
The choice between haptic and digital depends on the specific needs and preferences of the user. Haptic interfaces provide a tactile experience that can enhance immersion and engagement, making them ideal for applications like virtual reality or gaming. On the other hand, digital interfaces offer precision and flexibility, making them more suitable for tasks that require detailed input or manipulation, such as graphic design or data analysis. Ultimately, the decision between haptic and digital should be based on the intended use case and desired user experience.
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Which digital camera?
When choosing a digital camera, it is important to consider your specific needs and budget. Some popular options include the Canon EOS Rebel T7i for beginners, the Sony Alpha a7 III for advanced photographers, and the GoPro Hero 9 for action shots and vlogging. Researching different models, reading reviews, and comparing features will help you find the best digital camera for your photography needs.
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Which tablet is suitable for digital handwriting with digital pens?
Tablets that are suitable for digital handwriting with digital pens are those that offer high precision and responsiveness, such as the Apple iPad Pro, Microsoft Surface Pro, and Samsung Galaxy Tab S7. These tablets come with specialized stylus pens that offer pressure sensitivity and palm rejection features, making them ideal for writing and drawing tasks. Additionally, these tablets often have dedicated apps and software that enhance the digital handwriting experience.
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Digital Pricing Strategy : Capturing Value from Digital Innovations
Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies.Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment. Case studies, examples and interviews from leading organizations, including Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales, and General Electric, illustrate key concepts in practice.To aid student learning, chapter objectives, summaries, and key questions feature in every chapter, alongside PowerPoint slides and a test bank available online for lecturers. Comprehensive and applied in its approach, this text provides postgraduate, MBA, and Executive Education students with an understanding of the capabilities, processes, and tools that enable executives to effectively implement digital transformations and capture value from digital innovations.
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The Digital Marketing Handbook : Create a simple strategy and grow your business online
From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders. There's so much marketing expertise out there but how should people know what to listen to?How to implement it? Or where to start? By covering the fundamentals of marketing, this book will act as a north star for small business owners looking to grow.Like Alice herself, the book is honest, practical, engaging and actionable - no fluff or complication allowed - and will help you build a community, get visible and make sales.Rooted in theory but with real-life experiences and case studies from entrepreneurs who have made digital marketing work for them, the book will leave you with the clarity and systems to take your business to the next level.An indispensable resource for small business owners, freelancers, entrepreneurs and marketing students. Here's what to expect from the book:Proven and practical expertise Clear definitions (no jargon!) Quick tips Examples and case studies Insights from trusted experts Chapter summaries for easy reminders Action steps for every topic
Price: 22.00 £ | Shipping*: 3.99 £ -
Digital Marketing : Strategy, Planning & Disruption
Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.
Price: 51.99 £ | Shipping*: 0.00 £ -
Digital Marketing : Strategy, Planning & Disruption
Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.
Price: 130.00 £ | Shipping*: 0.00 £
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Where can you buy the digital vignette online in Austria?
You can buy the digital vignette online in Austria through the official website of ASFINAG, the toll road operator in Austria. The website allows you to purchase the digital vignette for different durations, such as 10 days, 2 months, or 1 year. You can pay for the digital vignette using various payment methods, including credit card, direct debit, or PayPal. After purchasing the digital vignette online, you will receive a confirmation email and the digital vignette will be linked to your vehicle's license plate.
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Which tablet is suitable for written digital calculations using digital pens?
Tablets that are suitable for written digital calculations using digital pens are those with high precision and responsiveness in terms of pen input. Some popular options include the Apple iPad Pro, Microsoft Surface Pro, and Samsung Galaxy Tab S7. These tablets offer features like pressure sensitivity, low latency, and palm rejection, making them ideal for accurate and efficient handwritten calculations. Additionally, they often come with specialized styluses that enhance the writing experience.
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What would be the difference between digital write and digital read?
Digital write and digital read are two different functions in programming for microcontrollers. Digital write is used to send a digital signal to a specific pin on the microcontroller, setting it to either high (5V) or low (0V). On the other hand, digital read is used to read the current state of a specific pin on the microcontroller, returning either a high or low value. In summary, digital write is used to output a signal, while digital read is used to input a signal.
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What is digital transformation?
Digital transformation is the process of integrating digital technology into all aspects of a business, fundamentally changing how it operates and delivers value to customers. It involves using technology to streamline processes, improve efficiency, and create new business models. Digital transformation is not just about adopting new tools or systems, but also about changing the mindset and culture of an organization to embrace innovation and adapt to the digital age.
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