Products related to Influencers:
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Break the Internet : the power of online influencers
In the attention economy, online influencers are an emerging class of power brokers.How can you harness their potential?Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today’s world in which YouTube, Instagram, and TikTok dominate.Digital strategist Olivia Yallop goes undercover amongst content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a ‘social stock market’.The result is an insider account of a trend that is set to dominate our future — experts estimate that the economy of influence will be valued at $24 billion globally by 2025.
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Island of Influencers
Funny, dramatic, sometimes dark and bang on trend, this thrilling YA novel is perfect for those who love a Black Mirror twist. Harper wants to be an influencer. Badly. She’ll do anything to be like her famous cousin, Belle. When Belle is the latest 'victim' in a string of influencer kidnappings, and is put on an island for a new reality show, Harper wants in too. It's her chance to join the greatest talents and finally make a name for herself. But with demeaning tasks and the constant pressure of a live audience judging their every move, it's not long before cracks begin to appear in the influencers' shiny veneers . . . The Hunger Games meets I’m A Celebrity in this nail-biting, intense teen thriller Funny, dramatic, sometimes dark and bang on trend, this is the perfect read for those who love a Black Mirror twist Explores the negatives and positives of internet culture and idol worship
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Influencer Marketing Strategy : How Influencers Can Help Grow Your Business
Influencer marketing is one of the most powerful forms of advertising in today's world.Learn how to implement a successful influencer marketing strategy with this complete guide. This new edition of Influencer Marketing Strategy covers essential topics, from broad scale celebrity endorsement to micro-influencers with niche, highly targeted followings.It features new content on platforms such as Be Real, Whatsapp and Wechat and how understanding cultural differences is key to finding the right influencer for your brand.It also includes new case studies from industries such as travel and tech, demonstrating the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide for marketers, walking readers through the key considerations of incorporating influencer marketing into a wider marketing strategy.This includes the legal and ethical impacts of working with influencers and how to measure the effectiveness of campaigns.This book provides everything organizations need to understand and implement a successful influencer marketing strategy.
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Influencers, Online Alliances and Reconciliation in Southeast Europe : #Balkans
This book explores the transformative role of social media in fostering reconciliation in the former Yugoslavia, a region still grappling with unresolved conflicts and ethnic divides.Focusing on platforms like YouTube and TikTok, it highlights how Balkan influencers blend personal storytelling with commercial outreach to promote interethnic understanding.The study employs digital ethnography and narrative analysis to reveal the intricate dynamics between human actors and algorithms, uncovering how social media facilitate grassroots reconciliation initiatives. The author critiques traditional reconciliation efforts driven by political elites and emphasises the potential of bottom-up approaches enabled by social media.It presents the concept of “algorithmic reconciliation”, where social media algorithms inadvertently foster interethnic collaborations and create transnational online communities.By examining the economic and cultural practices of influencers, the book illustrates how digital platforms can serve as modern arenas for peacebuilding. This book is primarily aimed at undergraduates and postgraduates in social history, digital media studies, and peace studies, but will also be relevant to academics, policymakers, and anyone interested in the intersection of technology and social change.
Price: 135.00 £ | Shipping*: 0.00 £
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Are influencers unnecessary?
Influencers can play a valuable role in marketing and advertising, as they have the ability to reach and engage with a large audience. Their authentic and relatable content can also help to build trust and credibility for brands. However, it's important for businesses to carefully select influencers who align with their brand values and target audience in order to ensure the partnership is effective. Overall, while influencers may not be necessary for every marketing strategy, they can be a valuable asset when used strategically.
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Are influencers narcissists?
It is not accurate to make a blanket statement that all influencers are narcissists. While some influencers may exhibit narcissistic traits, such as seeking attention and validation from their followers, it is important to remember that each individual is unique. Influencers may also be driven by a passion for their content, a desire to connect with others, or a genuine interest in sharing their experiences. It is essential to consider the diverse motivations and personalities of influencers before labeling them as narcissists.
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Who pays the influencers?
The influencers are typically paid by brands or companies who hire them to promote their products or services to their audience. This payment can come in the form of a flat fee, free products, commission on sales generated through their promotion, or a combination of these methods.
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Are influencers faking everything?
Not all influencers are faking everything. While there have been instances of influencers using tactics like buying fake followers or engagement to appear more popular than they are, many influencers are authentic and genuine in their content. It's important for audiences to do their research and choose to follow influencers who are transparent and honest about their partnerships and content. Transparency and authenticity are key factors in building trust with an audience.
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Public Relations and Online Engagement : Audiences, Fandom and Influencers
As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners.Relationships between publics and organizations continue to be first and foremost, but the process and possibilities for mutually beneficial relationships are being rewritten in situ.This volume aims to explore and understand highly engaged publics in a variety of social media contexts and across networks.The hope is the expansion and extension of public relations theories and models in this book helps move the discipline forward to keep up with the practice and the media environment.Contributors analyzed a range of organizations and industries, including corporate, entertainment, government, and political movements, to consider how public relations practitioners can facilitate ethical and effective communication between parties.A consistent thread was the need for organizations and practitioners to better understand the diverse backgrounds of publics, including age, ethnicity, gender, and sexual orientation, beyond surface-level demographic stereotypes and assumptions. This book will be of interest to researchers, academics, and students in the field of public relations and communication, especially those with a particular interest in online engagement and social media as a PR tool.
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The Women of the Far Right : Social Media Influencers and Online Radicalization
On mainstream social media platforms, far-right women make extremism relatable.They share Instagram stories about organic foods that help pregnant women propagate the “pure” white race and post behind-the-scenes selfies at antivaccination rallies.These social media personalities model a feminine lifestyle, at once promoting their personal brands and radicalizing their followers.Amid discussions of issues like dating, marriage, and family life, they call on women to become housewives to counteract the corrosive effects of feminism and champion the Great Replacement conspiracy theory, which motivated massacres in Christchurch, El Paso, and Buffalo. Eviane Leidig offers an in-depth look into the world of far-right women influencers, exploring the digital lives they cultivate as they seek new recruits for white nationalism.Going beyond stereotypes of the typical male white supremacist, she uncovers how young, attractive women are playing key roles as propagandists, organizers, fundraisers, and entrepreneurs.Leidig argues that far-right women are marketing themselves as authentic and accessible in order to reach new followers and spread a hateful ideology.This insidious—and highly gendered—strategy takes advantage of the structure of social media platforms, where far-right women influencers’ content is shared with and promoted to mainstream audiences.Providing much-needed expertise on gender and the far right, this timely and accessible book also details online and offline approaches to countering extremism.
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Cat Kid Comic Club 5: Influencers (PB)
The perfect present for Dog Man fans - starring some of your favourite characters from the series! Excitement grips the Cat Kid Comic Club as Li'l Petey, Flippy and Molly inspire twenty-one baby frog siblings to continue making authentic and unique comics.Will Naomi and Melvin keep up their antics, or will they finally decide to straighten up and fly right?Will the creativity continue? Will the drama diminish? Find out in the next Cat Kid Comic Club! The story is hysterical, thought-provoking and full of action-packed mini-comics including "Frogzilla vs. Mechafrogzilla" and "RoboChubbs." "Two Birds" shows the value of viewing the world with a positive attitude. Award-winning author and illustrator Dav Pilkey employs a variety of techniques - including: acrylic paints, coloured pencils, photography, collage, gouache, watercolours and more - to capture the joyful spirit of creativity.The variety of art styles, paired with Pilkey's trademark storytelling and humour, inspires imagination and innovation for readers of all ages. Cat Kid Comic Club was a New York Times Number One bestseller week commencing 08/12/2021 Readers of all ages will be inspired to dream up their own stories and unleash their own creativity as they dive into this pioneering graphic novel adventure from Dav Pilkey Heartfelt and humorous with an amazing cast of characters Full colour pages throughout make it a fun and bright read!
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Influencers and Creators : Business, Culture and Practice
Influencers and content creators have profoundly impacted business and culture.This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer.Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands.Key topics explored are: the influencer phenomenon as a form of persuasionas a structural change in mediaas a culture shiftas a challenge to equality regulations impacting the phenomenonethical implications With useful features, readers will gain a 360-degree view of one of the world's most important new media phenomena.
Price: 36.99 £ | Shipping*: 0.00 £
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Can influencers deduct expenses?
Yes, influencers can deduct certain business expenses from their income when filing their taxes. These expenses may include costs related to creating content, such as equipment, software, and props, as well as marketing and advertising expenses. However, it's important for influencers to keep detailed records and receipts of these expenses to support their deductions. Additionally, it's recommended for influencers to consult with a tax professional to ensure they are accurately claiming all eligible deductions.
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How credible are influencers?
Influencers can vary in credibility depending on their expertise, transparency, and authenticity. Some influencers have built a strong reputation and trust with their audience through consistent, honest, and knowledgeable content. However, others may prioritize sponsorships and endorsements over genuine recommendations, which can compromise their credibility. It's important for consumers to critically evaluate an influencer's track record, transparency about partnerships, and alignment with their own values before trusting their recommendations.
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'Do you despise influencers?'
As an AI language model, I don't have personal feelings or opinions. However, I can say that people's attitudes towards influencers vary widely. Some may admire and appreciate the content and influence of certain influencers, while others may feel indifferent or even dislike them. It ultimately depends on individual perspectives and experiences.
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How do influencers advertise?
Influencers advertise by creating sponsored content for brands and products. This can include posting photos, videos, or stories featuring the product, as well as writing reviews or testimonials. Influencers also often include discount codes or affiliate links to track the success of their advertising efforts. Additionally, influencers may participate in brand partnerships, events, or collaborations to further promote products to their audience.
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